Spanish energy retailer Factorenergia has officially launched its operations in Brazil, eyeing small and medium-sized enterprises (SMEs) amid the gradual opening of the country’s electricity consumer market.

Entering the Brazilian market via a partnership with Path Investimentos, Factorenergia plans to roll out its proven European business model locally. The integrated solution portfolio covers energy retail, distributed generation, energy management, energy efficiency optimization and battery energy storage systems, aiming to deliver comprehensive smart energy services for local businesses.

Gabriel Barreto, Chief Operating Officer of Factorenergia, highlighted battery storage as the core of the company’s local strategy in an interview with pv magazine Brasil. The technology is key to helping Brazilian commercial and industrial clients cut electricity costs and enhance power supply stability.

The firm is currently advancing pilot battery storage projects in Bahia and Pará states to verify the viability of its new business model, which combines long-term power supply contracts with battery energy storage systems. According to Factorenergia’s assessment, Brazilian businesses with monthly electricity bills ranging from BRL 15,000 to BRL 20,000 can achieve a 17% to 25% reduction in energy expenses by adopting the solution.

Artificial intelligence (AI) serves as another major competitive advantage for the company. Around 74% of its customer services are already automated via AI platforms independently developed by its Spanish engineering team, ensuring efficient and intelligent client support.

Factorenergia will prioritize commercial and industrial customers in its initial Brazilian expansion phase. It plans to extend its services to residential users after Brazil opens its retail electricity market to low-voltage consumers starting from November 2027.